By Marcia Yudkin

Not long ago novelist Marilynne Robinson published an article in the New York Times about Biblical references in literature, which got me thinking about Bible-inspired company names and product names.

Surprisingly, there aren’t that many.

Robinson pointed out in her article, “Biblical allusions can suggest a degree of seriousness or significance.” They have gravity and resonance and indicate a complexity of experience, she noted.

I believe these points can apply also when Biblical allusions appear in business names. Because of widespread education in religious faith, Bible-inspired names often draw on a well of familiarity. They have more potential for long-term relevance and recognition than references from movies, songs and other elements of popular culture.

If you are running a secular business, you might want to avoid a religious flavor. However, as you’ll see in most of the examples below, Biblical references don’t necessarily come across as either sectarian or devout.

Biblically derived names fall into these categories:

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1. Characters from the Bible. For example:

* Samsonite – After Samson, the Old Testament’s legendary strong man.

* Lot’s Wife Gourmet Sea Salt – A reference to the woman married to Abraham’s nephew, who was warned not to look back as they fled the fire and brimstone of Sodom and Gomorrah. She did, though, and was turned into a pillar of salt.

* Bezalel Coins – In the Book of Exodus, Bezalel was a master artisan chosen to craft the Ark of the Covenant and other sacred objects.

2. Words, phrases or concepts from the Bible, especially from the Book of Proverbs, but also from other parts of the Bible.

* Iron Men – A two-man construction company in Michigan named for Proverbs 27:17, “As iron sharpens iron, so one man sharpens another.”

* Apples of Gold – An online jewelry company that explicitly notes a reference to Proverbs 25:11, “A word fitly spoken is like apples of gold, in settings of silver.”

* Forbidden Fruit – A store in Austin, Texas that sells (ahem) adult toys, named after the scene in the Garden of Eden where naughty Eve persuades Adam to eat fruit from the Tree of Knowledge, which God forbade them to consume.

* Mannatech – A multilevel marketing company selling supplements and skin-care products, referring to manna, the substance that fell from the heavens every night and sustained the Israelites as they wandered in the desert for 40 years.

3. Chapter or verse numbers. This kind of Biblical reference surprised me, as most people can’t cite chapter and verse by memory for familiar Bible passages. However, when explained, these allusions have resonance.

* Fitness 9:27 – A personal training company whose name points to I Corinthians 9:27: “I beat my body and make it my slave so that after I have preached to others, I myself will not be disqualified for the prize.”

* Thirty-One – A direct sales company offering purses, tote bags and organizational products, whose mission of celebrating, encouraging and rewarding women parallels the evocation of the Woman of Valor in Proverbs 31.

In North America, Biblical references – especially those from the Old Testament – tend to have an ecumenical flavor and don’t necessarily identify you with a particular religion. However, internationally that may be less true.

While discussing company names with a man intending to set up headquarters in Dubai with a company name in English, I asked him about using the name Solomon to evoke wisdom. “No, that would be perceived as Jewish. Islam has the same figure but refers to him as Suleiman.” And naturally, in India or Indonesia King Solomon may not evoke any associations at all.

About the Author: Marcia Yudkin is Head Stork of Named At Last, which brainstorms creative business names, product names and tag lines for clients. Download a copy of her free report, “19 Steps to the Perfect Company Name, Product Name or Tag Line,” at



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By Tony Shapiro


Once you have purchased the D-Park Pro Domain Parking Script you can install it on unlimited domains, enabling you to set up your own parked web page with the minimum of fuss. The reason people with parked domains used our domain parking script is due to its cost effectiveness. The little time it takes you to install our domain parking script onto your web page is well worth doing when you take into account the fact the tiny percentage you would be paid by the ad network showing their advertisements through your parked web page. Without a domain parking script you would need to share that small payment with your domain parking company whereas, with your own domain parking script the whole of that payment, albeit small, belongs to you.

Our domain parking script is particularly easy to install, with no manual editing of either source codes or files necessary. This is due to the integral admin page that enables you to simply extract the files containing the domain parking script, upload it to your server and add it to your domain. Although there is a setup wizard available, our domain parking script is really that easy to set up. We also provide an easy-to-understand setup video for you to watch as well. Moreover, you can install our D-Park Pro Domain Parking Script as many times as you need to, even if you have multiple hosts. You cannot, however, resell the domain parking script, nor may you share it with a third-party.

Features of our Domain Parking Script

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When you install our domain parking script you are not reliant on a single ad network such as Google. Our domain parking script has three integral advertising schemes:

–Google Adsense

–Amazon Affiliates

–Ebay Partner Network

The Google Adsense interface includes both contextual and search ads. Once you have an account with each of the advertising partners you will be provided with an ID which you integrate into the domain parking script. With this you start earning money straight away – and keep the full commission paid to you by the advertiser. Furthermore, you can include any affiliate network, any banner exchange or any PPC into your domain parking script that earns you money.

You only need to have one hosting provider, no matter how many domains you park and, with our domain parking script, you can adapt the script to fit any domain or source of income relating to each different domain. Nevertheless, despite the need for only a single host, you can still add our domain parking script to any number of hosts and domains as your purchase of a domain parking script provides you with a completely unlimited license whose only stipulation is that you remain the sole user, intended only for a single business.


You can customize your domain parking script by utilizing the ‘Drag n Drop’ feature of the Page Creator. This enables you to customize your page layout. Then, in order to operate the domain parking script, you simply need to generate a few keywords. Then, as a result of your keyword choice, your domain parking script will generate automatic content from both advertising sources and from RSS feeds.

About the Author:

Domain parking script

are very durable available at


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Online Marketing Course Coaching: An Effective Way to Choose a Worthy Coaching Course


James A Anderson III

An online marketing course should have similar qualifications to any other course that you may sign up to. In other words, the course should be well organized, complete and straightforward to follow. Even if you are a total amateur, you should be able to understand what the lessons are trying to teach you.

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Any marketer can benefit from a web marketing coaching. Let’s say you are thinking about beginning an internet business. For instance, an online marketing course should teach you the right way to do your market analysis or competitive analysis beforehand. These are some of the fundamental preparations in starting a new online business and will identify your success level in the future.Another crucial qualification you should go looking for when selecting an online marketing course is that it should teach you the proper way to do niche research. It is impossible to achieve success when you go blindly into promoting your products without knowing how to plug them.If the online marketing course you are considering to attend doesn’t include any coaching about niche research, you aren’t likely to be successful. Understanding how to do niche research, you will be able to know all obligatory information regarding the market you are targeting.The techniques of conducting niche research may change. Nevertheless the most prevalent method of doing this sort of research is to conduct keyword research. By doing key phrase research, you will find out what terms are searched most frequently, which keywords may attract your blogs’ or websites’ visitors and which keywords can help you serve a hungry market.As an online marketing pro, you should give significant importance to the quality of key phrase analysis coaching an online marketing course gives you. Actually, you can find a hungry market for every good niche. What’s more important is that, you need to know the most effective ways to connect the hungry market you are targeting with the product you are planning to plug.Being successful with this connection is so critical that you will earn rewards depending on how effectively you do this job. This job can be accomplished only if you understand very well e ach single step of connecting your market with your product. In reality a good online marketing course has to have a good coaching section on this matter.Clearly, there are several free online resources which seem to give you all of the required info. So you will ask why any person would pay for online marketing course training although it is available for free. The answer’s so simple: free resources are usually in the e-book form.Naturally you can get and read those eBooks but then what? When you have questions, who is going to answer them? Who is going to hold your hand and give you step by step steering?More importantly, free resources are available to everyone including the competition. So you won’t get any training that gives you a competitive advantage. Also, collecting quality information among free resources would take plenty of effort and time. Attending an online marketing course is much more convenient. This way you can get all the coaching and resources in one place.

Do you want an effective

marketing course

? Check out an objective Maverick Money Makers Club review at

and begin earning from your online marketing business.

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Online Marketing Course Coaching: An Effective Way to Choose a Worthy Coaching Course}

By Andy West

With the online market continuously getting bigger each day, many companies are searching for ways to improve search engine rankings. There are many methods that are successful but there are also some things that you should stay clear of, for the sake of your business. It you are educated about the market, you can make educated decisions regarding what avenues to choose to improve your search engine ranking.

In order to improve the search engine ranking for your website, you will need to use what is commonly referred to as Internet marketing. Although this term applies to a wide variety of methods, it is generally just a lot of different methods of getting higher search engine ratings. It depends on the size, budget and appeal of the business to decide which Internet marketing strategy is best for that particular business. Quality Internet marketing will give your business more qualified leads sent to your website. A qualified lead generally means that someone who is already interested in the service that you are offering will be able to access your website. If you have a site about horse racing and you get visitors to your site who are looking for relationship advice, it probably will not help your sales.

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One of the simplest and most effective ways to improve your search engine ranking is through SEO articles. This term refers to search engine optimized articles and can greatly influence your rankings on the large search engines such as Google, Yahoo and MSN. The process in itself is quite simple. An article is written about a general aspect of one of the services that you provide and there are proven popular keywords integrated into the text that will improve search engine ranking. This works on the premise that the article will be sent out to article directories and websites that every time someone clicks on it, it will bring more traffic to your website. And, by improving your search engine ranking, you will improve your business. Remember the last time that you searched for something online with a search engine. You most likely did not choose from the matches at the very end of the list. Rather, you would choose from the top ten matches or the matches found just on the first page. Therefore, imagine how much business could be gained if you were assured that your website would consistently be in the top of the matches on the major search engines.

Article marketing is not the only way to improve search engine ranking. It is also possible to garner more traffic to your website from professionally written press releases. These press releases can be used to inform the general public of what your business is up to these days and also ensure that your name is kept out in the conversation circles. A well written press release that is distributed to the proper agencies can have an incredible effect on your online business and will serve to bring more qualified traffic to your website.

Another very important aspect to improving your search engine ranking is to have a quality link building strategy. There are many companies that offer this type of service but there are also many that don’t fully come through on their promise. A proper link building strategy will place links to your site on pertinent websites that will have visitors that are interested in your product or service.

There are many different items to take under advisement when trying to improve search engine rankings for your website. It is important to find the best possible method for your type of business in order to ensure maximum results.

About the Author: Andy West is a freelance writer for Vertical Measures, an Internet Marketing Company that can help

improve search engine rankings

. For more information, visit .


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By Dhruv Patel

You can earn unbelievable profits, if you can build your customers list. Listing plays the key role in every successful online business. It is your list that decides your sales. There are many simple ways to get the details of the user. Of course, even without spending many dollars you are capable of gathering the details. This article will give you some tips to develop your list and increase the sales.

1]Offer gifts and develop the list:

This simple technique can be followed by anyone. The first step of list building is creating traffic to your site. When more people visit your site, you are sure to develop your list. So, firstly you should post informative contents in your blogs and websites and invite more users. You should induce your customers to leave their personal information such as name, address, e-mail ID etc. with you. You can offer free worthy gifts to your customers in exchange of their e-mail ID and other details. Suppose, if you are selling cars, you can offer a catalogue or 15 page e-book on ‘how to maintain a car’. This free gift will be useful for the customer, so they will not hesitate to add their name to your listing.

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2]Gather details when they sign up

Your website is visited by many people every day. So, you should cleverly add their name to your list. This is one of the ways to consistently manage your sales and profit. You should allow every visitor to leave their personal details when they enter your site. Every page of website should be designed in a way, so that the user who visits your website does not leave the site without providing their personal details.

So, once you got the customers list, you should work on marketing your products to them. Your first contact with your customer should not be about your products. Your e-mail marketing should start with introduction of your company, business and products. Your first mail should impress your customer; so thank him/her for subscribing with you. Start marketing your products from the second or third mail. You can smoothly convey the new products launched by your company or the discounts offered etc. You can leave a backlink and invite them to your site to know more details. So, you create more trust on your product through this e-mail marketing. When your third or fourth mail reaches them, they will start analyzing the products of your company. So, it takes 7 to 8 e-mail to cover a single customer. You can use an autoresponder to send frequent mails and keep in touch with your customers.

Few things to avoid in e-mail marketing

Do not give e-mail daily to your potential customers. Do not fill the mail with unnecessary information. Then your mail is likely to be added in the spam list. The customer is also likely to delete your e-mail if sent daily. It is fair and fine if you can send four or five mails in a month.

So, with the combination of good listing and e-mail marketing, you are sure to develop your online business. You can reach millions of customers through e-mail marketing.

About the Author: Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost. Read more about

DreamHost Crontab



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By Guna Seelan

Ask any entrepreneur for a business idea, and you’ll seldom hear retail. Many businessmen see retail as too difficult, or too risky, and one of the main reasons for this is that they don’t know how to source wholesale goods. Sourcing wholesale goods is one of the major hurdles facing any prospective businessman looking to venture into the retail market. However, with the advent of the Internet, it has become easier now than ever to both source and sell products from wholesale suppliers. In practical terms, what this means is that it is now easier than ever to enter the retail market through wholesale channels. In this article, we will cover the finer points of sourcing wholesale goods for your business.

Wholesalers are often considered to be insider secrets, and it is very rarely public knowledge. When making initial enquiries, it is almost impossible to find out who the main wholesalers are in your market, because the retailers don’t want to give the game away. Supply products down the chain makes good money for everyone involved, and at end of the day the retailers are only middlemen, taking a cut from the price you pay. Why would they let you in on it? What you have to do is dig a little deeper if you want to find wholesale suppliers.

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Wholesale suppliers rarely advertise in your face, and if you’re wanting to buy from a wholesaler you’re going to have to go through a lot of hard work finding them first. Since the Internet has become more widespread, it has of course hand an effect on the way we look for information, but more on that later. For the time being, the primary way in which you should source wholesalers is in business directories. Business directories and relevant trade magazines are the main haunts of wholesalers, who usually work with a stable customer base rather than trying to actively recruit new clients. Finding them in a business listing guide is probably one of the best ways to discover the contact information you need to get the ball rolling on your acquisition.

Another vital tool in sourcing wholesale products is the world wide web, also known as the Internet. Every wholesaler that is worth his salts will have a website (usually a very poor website), allowing you to access their contact information, or order a brochure. Additionally there are one or two wholesale marketplaces where buyers and sellers can meet to exchange wholesale goods. Get yourself online, and get digging beneath the surface if you want to source wholesale goods – if you look in the right places, you’ll soon find the suppliers you are looking for.

Sourcing wholesale goods has traditionally been quite a difficult process, but rewarding after you’ve achieved success. By sourcing the right wholesale supplier, your business can flourish, through a mutual respect for each other’s needs and the desires of the end consumer. Over time, the relationship built with your wholesaler will prove to be very profitable, and provided you’ve chosen wisely, very successful.

About the Author:

is a wholesale purchasing and wholesale selling portal for wholesalers, retailers and manufacturers.


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Site Promotional Tools: The Evolution Of Online Marketing


Scott Lindsay –

There was a time when the most comprehensive site promotional tools available were forged in the fire of four primary courses of action.

1. Submit your url to as many search engines as possible.

2. Tell everyone you knew about your website.

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3. Pay to advertise your site.

4. Ask sites to link to your site in a link exchange arrangement.

In a time not so far distant the web was a place for experimental ideas and was more of a cyber playground than a place for serious ecommerce.

Today you will still find a significant playground in cyberspace, but even that arena has learned how to convert their play areas to cash. More conventional Internet advertising has found a rival in Pay Per Click (PPC) advertising such as Google AdSense. Ecommerce has found that secure online shopping carts have allowed timid consumers to venture onto cyberspace and locate items they need or want.

Cyber shopping has become so comfortable there has been a decided shift from brick and mortar shopping to stay-at-home shopping. The crowds are smaller and parking is rarely an issue.

As more individuals are logging on to web stores consumer interest has grown. Consumers are more likely to make a purchase from online shops providing knowledge-based resources that help them understand the product or service better. The additional use of a site forum for members allows your customers or potential customers to talk about the product or the industry you represent.

By making the forum available through a free membership you are given a new contact every time a new visitor signs up to voice an opinion on the forum. This point of contact is another site promotion tool that can allow you to use autoresponders to keep in contact with your site membership list.

Some web-based business solutions also offer ecourses or ezines to further capitalize on opt-in site membership.

One of the newer site promotional tools is Article Exchange. This concept is the new wave of simple link exchanges. In this scenario experts in a certain field request the exchange of knowledge-based articles from a complimentary site. If successful, each website will be filled with articles from other websites. This not only adds to overall content offerings, but the articles come with a link that will allow the readers to visit the site of the originating author. In the best of cases, this results in a network of complimentary online stores that are interlinked through article content that is beneficial to all parties.

New site promotional tools are being developed all the time and in the coming months there will be even more ways to get the word out about your website.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: Start your own ebook business with BooksWealth at:

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Site Promotional Tools: The Evolution Of Online Marketing